A clever way to get feedback without lots of negative feelings. Instead of asking about positives and negatives, which usually puts pressure on people, halts their thinking, moves them forward negativity. This tool helps to bring feedback in the same fashion, rather...
Empathy maps are yet another tool to exercise empathy and understand someone on a deeper level. Paired with other tools – personas, for example – present a powerful compendium of the user/target group. Using empathy map can be a bit intimidating at first,...
I have a feeling that in today’s world this theory has been forgotten in favor of quick turnaround, ROI, or other business-crappy needs. Which is even weirder because we have such great research available! Developed in 1943 by an American psychologist and...
Well, there you are. You’ve just run a successful (or was it… buahahaha [insert evil laugh]) brainstorming session (and you can read about my semi-hatred towards brainstorming, just click here, lol) that saw no arguments, no bias, but tons of ideas! Now...
Well, OK, “SUCKS” in all caps might be a strong word. But there, I said it: I do not like brainstorming, almost “hate it with the fire of a thousand suns.” This widely used technique, advertised and encouraged by the most prominent design...
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