Tool: Empathy Map (research, empathy)

June 4, 2019

Empathy maps are yet another tool to exercise empathy and understand someone on a deeper level. Paired with other tools – personas, for example – present a powerful compendium of the user/target group. Using empathy map can be a bit intimidating at first,...

Maslow’s hierarchy of needs in a nutshell

June 1, 2019

I have a feeling that in today’s world this theory has been forgotten in favor of quick turnaround, ROI, or other business-crappy needs. Which is even weirder because we have such great research available! Developed in 1943 by an American psychologist and...

Inspiration: Matt D’Avella and The Ground Up Show

May 1, 2019

“The Ground Up Show” is a podcast for those bold enough to take the small steps – as the author Matt D’Avella says himself. And I like it! I like it because this tagline doesn’t put pressure on big names, important topics (important to...

Startup Woche – teaching at startup week in Dusseldorf, Germany

April 30, 2019

Every year in Dusseldorf, Germany, the city swarms with yellow. Yellow flags, yellow banners, yellow balloons. The yellow indicates that you might see lots of innovative and tech people walking around, going from workshop to a presentation to an after party. The...

MY EXPERIMENT REVEALED during Design Thinking Week 2018

April 24, 2019

This year’s edition of Design Thinking Week in Kraków was short in time, but not in ideas and passion. There were workshops on how to become more empathetic, a project to create new version of a traditional Cracovian hat that would appeal as a souvenir, and a...